Privacy Policy

Your privacy is important to us. This Privacy Notice sets out how we, PrimeRay, obtain, store and use your personal data when you use or interact with our website, or where we otherwise obtain or collect your personal data (for example as part of our pre-launch activity, sample send out and related e-mail marketing). Please read this Privacy Notice carefully. References in this Privacy Notice to “PrimeRay”, “our”, “we”, or “us” are references to PrimeRay. PrimeRay is a Data Controller for any personal data you provide to us and we are responsible for complying with data protection laws. You can contact us at any time at [insert contact details] if you have any questions about how we collect, store or use your personal data, or about this Privacy

Notice in general.

How do we collect your personal data? We collect your personal data directly from you when:

you use our website;
you contact us by email, telephone and through other written and verbal communications; and
you request information about our services or subscribe to a newsletter.

As well as obtaining personal data directly from you, we can also collect your personal data indirectly from publicly available sources such as internet search engines like Google, Companies House and social media sites, including Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn.

What information do we collect and what do we do with it? Our purposes: We collect your personal data for a number of different purposes, such as:

for administrative and business purposes (particularly to contact you and process orders you place on our website);
to improve our business and website;
for promotional and marketing purposes;
for customer insight, market research and other analytical purposes;
in connection with our legal rights and obligations; and
for certain additional purposes only with your explicit consent.

For each purpose we must have a legal justification for such processing. Generally we rely on the following legal justifications when we process your personal data:

You giving consent to your personal data being processed by us for one or more specific purposes; or
The data processing is necessary for performing a contract to which you are a party or in order to take steps at your request prior to entering into a contract; or
Processing is necessary for the purposes of the legitimate interests pursued by PrimeRay or by a third party (except where such interests are overridden by your fundamental rights or freedoms which require protection of your personal data). We rely on legitimate interests to perform our functions, for example: to ensure that the website is functioning correctly.

When relying on legitimate interests for processing your personal data we will balance the legitimate interest pursued by us and any relevant third party with your interests and rights in relation to the protection of your personal data to ensure it’s appropriate for us to rely on such legitimate interest and to identify any additional steps we need to take to achieve the right balance.

Information we collect: Your personal data When you sign up to hear from PrimeRay, we will collect your email address and/or your mobile phone number. We use this information to contact you regarding promotional opportunities and news about PrimeRay. If you remain subscribed, we will also contact you regarding future PrimeRay promotions, educational articles and exclusive access to product launches. We treat all your personal data as strictly confidential. This information is stored within a secure and protected database. You can unsubscribe from emails at any time and if you do, we will no longer contact you.

Your user information When you browse this website, we also receive information about how you are accessing our website – for example part of your IP address, geographical location, the pages you visit and your browser type. We make sure that this information is not personally identifiable, and use it only to learn about wider consumer behaviour and to

Your rights in relation to your personal data are:

to access your personal data and to be informed about its use. Please note that proof of identity will always be required before any data can be released.
to correct your personal data (right to rectification);
to have your personal data deleted (right to erasure);
to restrict the use of your personal data (right to restriction of processing);
to object to the use of your personal data for direct marketing or processing in general; • to withdraw your consent to the use of your personal data;
to request that we transfer personal data that you have provided to us to a third party (right to data portability); and
to not be subject to automated decision-making. We do not carry out any automated decision making. If this changes in the future, we will provide you with an updated notice setting out our decision-making process.

You can always change your mind regarding any marketing communications by selecting update preferences or unsubscribe in email communication, or by contacting us at james@primeray.net

You have a right to file a complaint with the UK Information Commissioner’s Office (ICO) if you believe that we have breached data protection laws when using your personal data. You can visit ICO’s website for more information. Please note that lodging a complaint will not affect any other legal rights or remedies that you have.

Security

PrimeRay Limited values your privacy and data security. We have implemented appropriate technical and organisational measures such as storing your personal information on secure servers, encrypting transfers of data to or from our servers, encrypting payments on our site via Secure Sockets Layer (SSL), only granting access to your personal information where necessary.

Please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal data, transmission of personal data to and from us is at your own risk.

Cookies We use cookies when you visit our website. Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online shopping and personalised features available on this website. What is a cookie?

Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits (among other functions). Cookies do not harm your computer. If you would like to learn more about cookies in general you can visit the All About Cookies website.

Use of cookies on this website

Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online shopping and personalised features available on this website. We do not use cookies to collect or record information such as your name, address or payment details.

If you are not happy with the way that we use cookies then you should delete PrimeRay Limited cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.) Other details

Our Cookies Policy explains how we at PrimeRay Limited collect data from your computer, mobile or other device when using our website. If you would like to get in touch please contact us at james@primeray.net

We reserve the right to modify this Cookie Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this Cookie Policy, we will notify you here that it has been updated.

Age restrictions

The website is not intended for children under 18

Your rights in relation to your personal data are:

to access your personal data and to be informed about its use. Please note that proof of identity will always be required before any data can be released.
to correct your personal data (right to rectification);
to have your personal data deleted (right to erasure);
to restrict the use of your personal data (right to restriction of processing);
to object to the use of your personal data for direct marketing or processing in general;
to withdraw your consent to the use of your personal data;
to request that we transfer personal data that you have provided to us to a third party (right to data portability); and
to not be subject to automated decision-making. We do not carry out any automated decision making. If this changes in the future, we will provide you with an updated notice setting out our decision-making process.

You can always change your mind regarding any marketing communications by selecting update preferences or unsubscribe in email communication, or by contacting us at james@primeray.net

Security

Secure Sockets Layer (SSL), only granting access to your personal information where necessary.

Use of cookies on this website

Why we use cookies

We use cookies on this website for the following main purposes:

Strictly Functional Cookies: these cookies are for technical purposes essential for the operation of this website and/or your use of it, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;

Statistical Cookies: these cookies collect statistical information about how visitors use this website, calculate views, analyse popular products by quantifying clicks. This is so we can improve the way this website works and measure the success of competitions and campaigns;

Personalisation Cookies: these cookies allow us to distinguish you from other users of this website, so we can personalise your shopping experience and allow us to improve your use of the website. These help ensure all that is displayed on our site is more relevant to your interests and so we can remember choices you make (such as your user name, language or the country you are in);

Marketing Cookies: these cookies ensure the marketing content that you receive on sites other than our own is relevant and reflects the interests you have shown when browsing on our site. They are used to deliver ads relevant to you, for example based on an action you take on this site. They help us to limit the number of times that you may see an online advert, and also help us measure the effectiveness of some of our digital marketing campaigns so we can improve how we advertise in the future.

Third party cookies: these cookies are used by third parties to collect data when you are on our website and sometimes when you are on other websites. We do not receive their data. They can be used for any of the above reasons but are mainly used to help provide behavioural targeted advertising to you online. These also enable us to fulfil our contractual obligations to third parties, for example to pay a partner if you have made a purchase on this website by following a link from their website.

Most web browsers automatically accept cookies when they are dropped on your computer, mobile or other handheld device. You can adjust your browser settings so that it will refuse cookies. By accepting cookies by visiting our website, you consent to cookies being used in accordance with this Cookies Policy. You can change your mind at any time about your consent.

If you do not consent to cookies, or have changed your mind about cookies, you must either disable cookies through your browser or refrain from using this website. Please go to ‘How To Manage Cookies’ section below for information on how to manage and disable cookies.

Statistical cookies

These cookies help us to understand how users interact with our site and provide statistical analysis of our site. In order to keep our site easy to use, working properly and up-to-date, we use web analytics services to help us understand how people use our site. For example we see which areas are most popular, identify when errors occur and can test different features to see which works best.

Additionally other third party pixels and tags are used which in turn may place cookies:

Google Analytics. We use Google Analytics to help measure how users interact with our website. Please see their Privacy Policy for further information.

Marketing cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual. Without these cookies online adverts you encounter will be less relevant to you and your interests.

Facebook Pixel. Used to deliver targeted advertisements to user who visit our website. Please see their Privacy Policy for further information.

Google Doubleclick. Used to deliver targeted advertisements to user who visit our website.

Please see their Privacy Policy for further information.

Third party cookies

Some cookies may be set by third parties when you visit this website. Generally, these third party cookies do not collect personal data from which the third party would be able to identify individual customers.

These third parties may be suppliers who partner with us to deliver our website, companies that participate with us in affiliate marketing programmes and other third parties who deliver products that enhance the user experience and consequently assist generating sales. Data from these cookies is collected directly by those third parties and not by us. These cookies are controlled by the third parties, who must ensure they comply with their legal obligations when using cookies and collecting your information, including by making their privacy policies available to you and allowing you to change your mind. Please check the third-party websites for more information about these cookies and how to manage them. If not specified in the preceding sections, third-party applications used and where to find their privacy policies are listed below.

How to manage cookies

You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required. How to do this will depend on the browser you use. We have provided further information below on how to check which browser you use and how to manage cookies. Please bear in mind that if cookies are not enabled on your computer, your activities will be restricted to browsing this website and you will not be able to add products to your shopping bag and buy them.

Checking with browser you use

If you are using a PC – go to ‘Help’ and select the ‘About’ option.

If you are using a Mac – click on the Apple menu within the browser and select the ‘About’ option.

Once you know which browser you are using, follow the instructions below to check if you have cookies enabled on your computer

Checking cookies

PCs

Microsoft Internet Explorer 6,7,8

Go to ‘Tools’ at the top of your browser window. Select ‘Internet options’. Click on the ‘Privacy’ tab

Ensure that your Privacy level is set to Medium or below to enable cookies

Mozilla Firefox

Go to ‘Tools’ and select Options

Click the Privacy icon

Click on Cookies and choose ‘allow sites to set cookies’

Google Chrome

Go to ‘Tools’ and select Options

Click ‘Under the Hood’ and select the ‘Content settings’ button within the ‘Privacy’ section

Choose ‘Allow local data to be set’

Macs

Safari on OSX

Click ‘Safari’ and select ‘Preferences’

Click ‘Security’ then ‘Accept cookies’

Mozilla and Netscape on OSX

Click on ‘Mozilla’ or ‘Netscape’ and select ‘Preferences’

Find ‘Cookies’ under ‘Privacy & Security’

Select ‘Enable cookies for the originating web site only’

Microsoft Internet Explorer on OSX

Click ‘Explorer’ and select ‘Preferences’

Find ‘Cookies’ under ‘Receiving Files’

Select ‘Never Ask’

Opera

Click ‘Menu’ and select ‘Settings’

Select ‘Preferences’ and then ‘Advanced’

Select ‘Accept cookies’

Age restrictions

The website is not intended for children under 18